Influencing Purchase Decisions
SHOPPER MARKETING & CUSTOMER MARKETING
As a CPG firm, are you winning at retail? Are you successfully aligning your programs with those of your key customers? We can help improve your results. For Key Customers, it’s about identifying and maintaining the yield from your best customers. Aligning your efforts with theirs. We go deep and understand their challenges, the efforts they undertake and work with you to align your efforts for maximum impact. What customers are most valuable to you and who brings you the most profit? It’s about identifying and growing those customers who have the propensity to become best customers and to be your most profitable customers.
For Consumers, the trade now calls it the “Path to Purchase”. The consumer is faced with too many choices along the path to purchase. We help make it easy for consumers to choose your product, while engaging them at retail by creating better experiences through our team of trained, credible experts. Let’s co-create customer specific marketing platforms, create conceptual offers for your shoppers and increase profit.
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|Procter & Gamble Shopper Marketing Case Study||
October 8th, 2014