Press

Keith McIntyre is a regular contributor to the Globe & Mail, The Toronto Star, Business News Network (BNN), Global Television, CBC, CTV, Canadian Business and is a frequent guest on Talk 1010 Radio, 680 News and The Sport Market Team 1040/TSN Radio. Keith also speaks regularly at industry conferences and educational institutions discussing the topics of entrepreneurship, sponsorship marketing, innovative marketing solutions and sports marketing.

TO REQUEST AN INTERVIEW, OR FOR SPEAKING EVENTS, PLEASE CONTACT US AT INFO@KMACGROUP.CA OR 1-800-495-1540

 MEDIA INTERVIEWS

06/03/2015 Toronto Star - Miller Lite partners with MLB Canada, but how will it affect the Jays' beer deal?
05/15/2015 The Canadian Press - Golf industry hits snag as time-starved executives seek other networking avenues
03/30/2015 National Post - Retailers face growth issues across dual online and in-store platforms
03/09/2015 Toronto Star - New NHL deal is heavy on content
02/12/2015 Radio: NewsTalk1010 with Barb DiGuilio - Topic: Toronto Raptors Kyle Lowry SportChek Indorsement
01/24/2015 National Post - How the digital revolution actually helped save HMV
01/13/2015 Bauer opening North American stores with indoor rinks to target hockey lovers
11/03/2014 The Toronto Star - Can any Canadian NBA player inherit Steve Nash's crown?
10/04/2014The Toronto Star - The NHL and the reinvention of Rogers
09/22/2014The Toronto Star - Sportonomics: Amid losses and drama, TFC seeks a new kit sponsor
08/25/2014680 News Business - Mike Eppel: Burger King Tim Hortons possible merger
07/26/2014National Post with Scott Stinson - How the business of golf got stuck in the rough
07/14/2014The Globe and Mail - Adidas scores brand victory with Germany’s World Cup win
07/04/2014Tennis Sponsorships with Amanda Lang on CBC Lang & O'Leary Exchange
07/04/2014Eugenie Bouchard eyes Wimbledon title as sponsorship battle heats up
06/06/2014Toronto Star - World Cup: Adidas and Nike battle for brand supremacy — again
05/27/2014Toronto Star - Scotiabank to sponsor hockey broadcasts.
05/27/2014TSN signs deal to produce content for Canadian Tire ads
05/21/2014
Globe and Mail - Golf industry on downswing as pricey pastime loses players
04/14/2014 Sportonomics: Olympic medalists’ window of endorsement opportunity closing
03/31/2014 Maple Leafs Rinkboard Ads: Signs Point To China - Toronto Star
03/02/2014 Globe and Mail Small Business: Canadian small businesses play big role in Sochi
03/02/2014680 News Business - Mike Eppel: SuperBowl Advertising
11/26/2013680 News Business - Mike Eppel - Rogers NHL Media Deal
11/25/2013680 News Business - Mike Eppel - Jon Bon Jovi purchase plans to bring Buffalo Bills to Toronto
10/28/2013 Radio: 680 News Business with Mike Eppel - Sears Restructuring In Canada
3/23/2013Radio: 1050 TSN Toronto and Team 1040 Vancouver "The Sport Market" with Tom Mayenknecht. Topic: Visors in the NHL, Figure Skating Judging, NHL Sochi 2014 Olympics
3/21/2013Print Media: Financial Post (National Post) - Hollie Shaw. Topic: Canadian Tire to launch digital hub, roll out in-store tablets for smoother shopping
3/9/2013Radio: 1050 TSN Toronto and Team 1040 Vancouver "The Sport Market" with Tom Mayenknecht. Topic: Billion Dollar Club, NHL Realignment, NHL Fighting Debate
2/23/2013Radio: 1050 TSN Toronto and Team 1040 Vancouver "The Sport Market" with Tom Mayenknecht. Topic: The Passing of Dr. Jerry Buss - LA Lakers Owner, Michael Jordan turning 50!
2/8/2013Toronto Star - The rise and fall of the Raleigh bicycle brand in Canada
1/26/2013Radio: 1050 TSN Toronto and Team 1040 Vancouver "The Sport Market" with Tom Mayenknecht. Topic: Canadian Tire - Canadian Olympic Team Sponsorship
1/19/2013Radio: 1050 TSN Toronto and Team 1040 Vancouver "The Sport Market" with Tom Mayenknecht. Topic: The Return of the NHL, Lance Armstrong interview with Oprah
1/19/2013Financial Post: Sport Chek makes customer service push in bid to alter big-box image
1/7/2013CBC News: NHL lockout deal has businesses hoping for boost
12/15/2012Radio: 1050 TSN "The Sport Market" with Tom Mayenknecht. Topic: The Good, The Bad, The Ugly - NFL Paul Tagliabue Ruling, NHL Lockout
12/08/2012Radio: 1050 TSN "The Sport Market" with Tom Mayenknecht. Topic: The Good, The Bad, The Ugly - NHL Lockout
11/26/2012680 Business News with Mike Eppel. Topic: Cyber Monday Shopping
11/10/2012Radio: 1050 TSN "The Sport Market" with Tom Mayenknecht Topic: Oakley Signs Sponsorship with Tour de France/Grey Cup Marketing
10/20/2012Radio: 1050 TSN "The Sport Market" with Tom Mayenknecht Topic: Nike cuts ties with Lance Armstrong
9/7/2012Toronto Star - "NFL a giant on TV, but struggling with social media"
8/18/2012TSN 1050, Team 1040 The Sport Market with Tom Mayenknecht
"London 2012 Olympic business wrapup - Broadcast, Social Media, Marketing"
8/11/2012TSN 1050, Team 1040 The Sport Market with Tom Mayenknecht
"Business stories of the 2012 Olympics"
8/4/2012680 News - Weekend Business with Mike Eppel "The Olympics - Week 1 Business Review"
8/1/2012CBC News - TV -"CBC winning 2014, 2016 Broadcast rights"
8/1/2012CBC Radio - The World at Six - "CBC winning 2014, 2016 Broadcast rights"
8/1/2012Talk 1010 Radio - The Late Show with Don Landry "Business of the Olympics: Ambush Marketing and CBC winning 2014, 2016 Broadcast rights."
7/31/2012Toronto Star - "London 2012: Porter Airlines forced to remove Facebook message"
7/31/2012Talk 1010 Radio with Jim Richards - "NBC/Twitter/Social Media and the Olympics"
7/28/2012680 News Radio with Mike Eppel "The Business of the Olympics"
7/22/2012Toronto Star - "Nike fighting U.K. Twitter ban"
7/21/2012Team 1040 Vancouver, "The Sport Market with Tom Mayenknecht" - The Business of the Olympics
7/18/2012CBC Radio, "Here and Now" (20 stations) - The Maketing Business Side of the Olympics
7/18/2012Toronto Star - Drug testing: Suspended wheelchair athlete Jeff Adams fights for his reputation
6/30/2012TSNRadio -Bell/CBC pull out of Olympic Broadcast Bid
6/26/2012CBC News (TV) - Bell/CBC pull out of Olympic Broadcast Bid
6/8/2012BNN - Economic, Business impact of Euro 2012. Interview with Jim Gabel, President Adidas Group Canada, Howard Green
6/5/2012Talk 1010 Radio - Branding in Extreme Cases: Labatt threatens to sue Montreal Gazette over Luka Magnotta photo
5/26/2012Toronto Star - "Samurai" hockey war looming
5/15/2012National Post - Golf Town expands U.S. presence with Golfsmith takeover
4/19/2012Toronto Star - 2012 Olympics: 'Brand police‰' set to crack down on reckless tweeting
2/25/2012TSN 1050 Sport Radio
2/8/2012Toronto Star - Sidney Crosby could reap $20M if injuries force retirement
1/31/2012Toronto Star - Questions surround Sarah Burke‰'s lack of medical insurance
12/14/2011Yahoo Canada - Mega brands jostle for prominence after MLSE deal
12/9/11News Talk 1010 - Rogers Bell buy MLSE
12/9/11680 News - Bell Rogers buy MLSE Pt. 1 of 2
12/9/11680 News - Bell Rogers buy MLSE Pt. 2 of 2
11/25/11680 News - Headline News Teacher's/MLSE
11/25/11680 News - Teacher's Fund withdraws sale of MLSE.
11/25/11680 News - Teachers' to keep stake in MLSE after review
11/23/11Talk 1010 Radio - Proposed Markham arena would rival ACC
11/21/11Yahoo! Canada - Wayne Gretzky and MLSE: ‰why do they need Wayne?‰
11/18/11Talk 1010 Radio - with Jim Richards - Wayne Gretzky/MLSE
9/20/11Toronto Star - Leafs‰' new third jersey expected to be hot item
8/9/11Toronto Star - Bikini basketball dribbles into Canada
5/31/11BNN - Interview discussing the NHL Atlanta Thrashers moving to Winnipeg.
4/29/11Canadian Business - Loco for Lulu
3/10/11Toronto Star - Air Canada threat to pull NHL sponsorship could open floodgates
12/3/2010Toronto Star - Poetic ‰wordsmithing‰? Teachers‰' says it has no firm offer‰ for Leafs
12/2/2010Toronto Star - Cable giant‰'s power play a game changer
7/12/2010
CBC National News - UFC coming to Toronto: Amanda Lang, CBC senior business reporter reports about the business impact of the UFC coming to Toronto on CBC National News. Keith McIntyre comments about UFC Canada.
1/12/2010CBC Radio -Teddy Katz - Rogers MLSE
1/12/2010BNN -Host Michael Kane talks with Keith McIntyre, K.Mac about the rumour of Roger's Communications purchasing a stake in MLSE
1/12/2010680 News- Mike Eppel
12/10/2009Toronto Star - Devil for Tiger is in the contract detail
12/4/2009Globe and Mail - Crosby Leading the way in the Cyber Age
8/10/2009Globe and Mail - Why the Games Won‰'t Pay Off for Canadian Athletes
7/30/2009Globe and Mail ‰Report on Business - When a Falling Star Crashes into the bottom line
6/24/2009Globe and Mail - Samsung Unveils Olympic Goals
6/24/2009Globe and Mail - Samsung Unveils Olympic Goals
5/18/2009Globe and Mail - The IT Company at Vancouver 2010
2/16/2009Globe and Mail - Bell Canada‰'s Olympian Ambition
2/16/2009Globe and Mail - 300 KMs of Cable and an Olympian Ambition
8/9/2008Globe and Mail - Olympic Advertisers Accentuate the Positive
4/9/2008Globe and Mail - Sponsors Face Fresh Hurdle
10/3/2007Globe and Mail - Scotiabank Scores with the NHL
9/7/2007Sports Business Daily - Attendance Off at First Round of PGA Tour‰Ûªs BMW Championship
9/6/2007Globe and Mail - FedEx Cup Playoffs Failing to Deliver so far
8/10/2007Globe and Mail - Barry Bashing
7/23/2007Globe and Mail - Adidas Aims to Score Market Share
5/9/2007Globe and Mail - Peter Puck Lacing on New Skates for a Comeback
5/5/2007The Star - Leafs Boost Ticket Prices Amid Failure
12/22/2006Globe and Mail - Not a Great Year for Gretzky
12/4/2006Globe and Mail - Milner: Everything Looking up for Alpine Canada
8/31/2006Globe and Mail - Captain Campbell Passes Torch
8/30/2006Globe and Mail - Cassie Campbell Retires from National Team
8/19/2006Globe and Mail - Wilkes Named Director of Marketing for Skate Canada
6/9/2006Globe and Mail - Marketers Eager for World Cup Exposure
5/12/2006Sports Business Daily - Toronto Continues Recent MLS Trend with Expansion Identity
2/27/2006Toronto Star - Klassen to Turn Olympic Medals into Gold
2/25/2006Globe and Mail - How much is that Gold Medal Worth?
2/16/2006Globe and Mail - Gretsky‰'s Still a Marketing Champ for Roots
2/15/2006Globe and Mail - Olympic Sponsors Road Not Always Paved with Gold
2/13/2006Globe and Mail - Olympic Strategy Key to Branding Gold
2/8/2006Globe and Mail - Canada‰'s Best May Reap Vancouver Bonanza
1/12/2006Globe and Mail - Scotiabank Place? Oh, Don't You Mean the Corel Centre
12/23/2005Globe and Mail - On the Slopes, CIBC has its Olympic Dream
12/7/2005Globe and Mail - Jays Lure Aces and Hope to Pitch Fans
11/8/2005Globe and Mail - Globe and Mail
10/5/2005Globe and Mail - After Hitting Rock-Bottom, NHL‰'s Bounce is Higher
8/25/2005Globe and Mail - ‰Circle Tightening‰ Around Armstrong
7/13/2005Canadian Press - Hungry for Hockey, or Icy Reception? NHL Braces for Post-Lockout Fan Fallout
7/1/2005Strategy - RONA in the End Zone
6/22/2005Globe and Mail - Sharapova has Marketing‰'s Magic Touch
5/3/2005Globe and Mail - Staff Tells York to Sue
4/8/2005Globe and Mail - Blue Jays Deliver New Advertising Pitch
3/4/2005Globe and Mail - TD Banknorth gets Naming Rights for Popular Boston Sports Arena
2/25/2005Toronto Star - Royal Bank gives Olympcs backing $110 Million Support Pledge
2/7/2005Globe and Mail - Making TV Rights Pay is Olympic Hurdle
2/3/2005Globe and Mail - Rogers Plays Name Game with SkyDome
12/23/2004Globe and Mail - On the Slopes, CIBC has its Olympic Dream
12/21/2004Toronto Star - Vince Carter
8/24/2004Globe and Mail - Squaring off over Sponsorships (Part 1)
Globe and Mail - Squaring off over Sponsorships (Part 2)
Globe and Mail - Squaring off over Sponsorships (Part 3)
5/31/2004Globe and Mail - Curtain Rising on Iginla's Run as Hockey's Poster Boy
5/17/2004Marketing Magazine - Net Loss (Part 1)
Marketing Magazine - Net Loss (Part 2)
4/28/2004Globe and Mail - Bowman Trades Pucks for Pills
4/9/2004Toronto Star - Olympics have Become a Sham
1/1/2004Marketing Magazine - Green Jackets Equal Greenbacks
11/4/2003Globe and Mail - PR Cloud Hovering Over Masters
8/15/2003Globe and Mail - Sears Awaits Bonanza Over Weir
7/3/2003Globe and Mail - Marketers Jumping on Games Bandwagon
7/3/2003Sports Business Daily - Canadian Marketers, Media Gearing Up For 2012 Olympics
7/3/2003National Post - Agencies, Sponsors Kick-Start Marketing Plans
6/2/2003Globe and Mail - CFL Hopes it‰'s Found Mr. Wright
6/2/2003Globe and Mail - Leafs Could Boost BGM
5/18/2003Globe and Mail - Firms Bet Celebrities Won‰'t Lose Their Cachet
5/15/2003Canadian Press - Weir Joins Elite
4/21/2003Strategy - The Sophisticated Sponsor
4/18/2003Sports Business Daily - Does Masters Win have Weir Ready for More Endors
4/10/2002Globe and Mail - Sports Events do the Sponsor Scamble
4/10/2002Globe and Mail - Labatt Scores in Maclean Saga
2/28/2002National Post - Skaters‰' Gold Medal Estimated Worth $5M
2/27/2002Globe an Mail - Six Athletes, Six Gold: Cereal Boxes Got it Right
2/26/2002Reuters Worldwide - After the Gold, It‰'s the Green for Sale, Pelleti
2/26/2002Globe and Mail - Marketers Mine Gold After Olympics
2/26/2002Ottawa Citizen - Skating Pair to Cash In
2/22/2002Globe and Mail - A gold medal in men’s hockey would do more than restore our nation’s collective pride
1/11/2002Sponsorship Report - Labatt signs three-year deal with Air Canada Grand Prix (Part 1)
Sponsorship Report - Labatt signs three-year deal with Air Canada Grand Prix (Part 2)
1/3/2002Mississauga Business Times - Business of Being Canadian
11/9/2000Globe and Mail - Olympics Still Golden to Marketers
10/9/2000Strategy - Events Going Up in Smoke?
9/11/2000Strategy - Western Hockey Clubs Face Uncertain Future
8/5/2000Marketing Magazine - He Shoots, He Scars
7/31/2000Strategy - Rogers/Jays Deal Could Alter Sponsorship Model
7/17/2000Strategy - Molson Avoiding Backlash Over Habs Sale
3/13/2000Strategy - Get Carter
3/4/2000Marketing Magazine - The Goodwill Game
2/10/2000Globe and Mail - Surin‰'s Nike Mural
3/29/1999Marketing Magazine - Athletic Endorsements with Equity
3/29/1999Marketing Magazine - Wayne
3/15/1999Strategy - Special Report: Sponsorship and Event Marketing
8/10/1992Strategy - K.Mac Nabs Sports Stars
Globe and Mail - Success Can Boost Bank Account
Financial Post - Big Oil May Light Olympic Torch
Globe and Mail - Felicien Tumble will Prove Costly
Globe and Mail - Pepsi and MasterCard do hockey, leave Olympics to Coke and Visa
Globe and Mail - Mazda's Sports Marketing Tack Wins in Long Run
Chill Magazine - Weir Inc. (Part 1)
Chill Magazine - Weir Inc. (Part 2)
Chill Magazine - Weir Inc. (Part 3)
Financial Post - A Sporting Life: CIBC Steps out of Shadows
Sponsorship Report - Doing the Deal (Part 1)
Sponsorship Report - Doing the Deal (Part 2)
Sponsorship Report - Category Clutter
Toronto Star - Bell Rings up 2010 Olympics
Globe and Mail - Sprint for Cash Felicien's Next Hurdle
Globe and Mail - Grateful for Welcome Mat (Part 1)
Globe and Mail - Grateful for Welcome Mat (Part 2)