Keith McIntyre is a regular contributor to the Globe & Mail, The Toronto Star, Business News Network (BNN), Global Television, CBC, CTV, Canadian Business and is a frequent guest on Talk 1010 Radio, 680 News and The Sport Market Team 1040/TSN Radio. Keith also speaks regularly at industry conferences and educational institutions discussing the topics of entrepreneurship, sponsorship marketing, innovative marketing solutions and sports marketing.



06/03/2015 Toronto Star - Miller Lite partners with MLB Canada, but how will it affect the Jays' beer deal?
05/15/2015 The Canadian Press - Golf industry hits snag as time-starved executives seek other networking avenues
03/30/2015 National Post - Retailers face growth issues across dual online and in-store platforms
03/09/2015 Toronto Star - New NHL deal is heavy on content
02/12/2015 Radio: NewsTalk1010 with Barb DiGuilio - Topic: Toronto Raptors Kyle Lowry SportChek Indorsement
01/24/2015 National Post - How the digital revolution actually helped save HMV
01/13/2015 Bauer opening North American stores with indoor rinks to target hockey lovers
11/03/2014 The Toronto Star - Can any Canadian NBA player inherit Steve Nash's crown?
10/04/2014The Toronto Star - The NHL and the reinvention of Rogers
09/22/2014The Toronto Star - Sportonomics: Amid losses and drama, TFC seeks a new kit sponsor
08/25/2014680 News Business - Mike Eppel: Burger King Tim Hortons possible merger
07/26/2014National Post with Scott Stinson - How the business of golf got stuck in the rough
07/14/2014The Globe and Mail - Adidas scores brand victory with Germany’s World Cup win
07/04/2014Tennis Sponsorships with Amanda Lang on CBC Lang & O'Leary Exchange
07/04/2014Eugenie Bouchard eyes Wimbledon title as sponsorship battle heats up
06/06/2014Toronto Star - World Cup: Adidas and Nike battle for brand supremacy — again
05/27/2014Toronto Star - Scotiabank to sponsor hockey broadcasts.
05/27/2014TSN signs deal to produce content for Canadian Tire ads
Globe and Mail - Golf industry on downswing as pricey pastime loses players
04/14/2014 Sportonomics: Olympic medalists’ window of endorsement opportunity closing
03/31/2014 Maple Leafs Rinkboard Ads: Signs Point To China - Toronto Star
03/02/2014 Globe and Mail Small Business: Canadian small businesses play big role in Sochi
03/02/2014680 News Business - Mike Eppel: SuperBowl Advertising
11/26/2013680 News Business - Mike Eppel - Rogers NHL Media Deal
11/25/2013680 News Business - Mike Eppel - Jon Bon Jovi purchase plans to bring Buffalo Bills to Toronto
10/28/2013 Radio: 680 News Business with Mike Eppel - Sears Restructuring In Canada
3/23/2013Radio: 1050 TSN Toronto and Team 1040 Vancouver "The Sport Market" with Tom Mayenknecht. Topic: Visors in the NHL, Figure Skating Judging, NHL Sochi 2014 Olympics
3/21/2013Print Media: Financial Post (National Post) - Hollie Shaw. Topic: Canadian Tire to launch digital hub, roll out in-store tablets for smoother shopping
3/9/2013Radio: 1050 TSN Toronto and Team 1040 Vancouver "The Sport Market" with Tom Mayenknecht. Topic: Billion Dollar Club, NHL Realignment, NHL Fighting Debate
2/23/2013Radio: 1050 TSN Toronto and Team 1040 Vancouver "The Sport Market" with Tom Mayenknecht. Topic: The Passing of Dr. Jerry Buss - LA Lakers Owner, Michael Jordan turning 50!
2/8/2013Toronto Star - The rise and fall of the Raleigh bicycle brand in Canada
1/26/2013Radio: 1050 TSN Toronto and Team 1040 Vancouver "The Sport Market" with Tom Mayenknecht. Topic: Canadian Tire - Canadian Olympic Team Sponsorship
1/19/2013Radio: 1050 TSN Toronto and Team 1040 Vancouver "The Sport Market" with Tom Mayenknecht. Topic: The Return of the NHL, Lance Armstrong interview with Oprah
1/19/2013Financial Post: Sport Chek makes customer service push in bid to alter big-box image
1/7/2013CBC News: NHL lockout deal has businesses hoping for boost
12/15/2012Radio: 1050 TSN "The Sport Market" with Tom Mayenknecht. Topic: The Good, The Bad, The Ugly - NFL Paul Tagliabue Ruling, NHL Lockout
12/08/2012Radio: 1050 TSN "The Sport Market" with Tom Mayenknecht. Topic: The Good, The Bad, The Ugly - NHL Lockout
11/26/2012680 Business News with Mike Eppel. Topic: Cyber Monday Shopping
11/10/2012Radio: 1050 TSN "The Sport Market" with Tom Mayenknecht Topic: Oakley Signs Sponsorship with Tour de France/Grey Cup Marketing
10/20/2012Radio: 1050 TSN "The Sport Market" with Tom Mayenknecht Topic: Nike cuts ties with Lance Armstrong
9/7/2012Toronto Star - "NFL a giant on TV, but struggling with social media"
8/18/2012TSN 1050, Team 1040 The Sport Market with Tom Mayenknecht
"London 2012 Olympic business wrapup - Broadcast, Social Media, Marketing"
8/11/2012TSN 1050, Team 1040 The Sport Market with Tom Mayenknecht
"Business stories of the 2012 Olympics"
8/4/2012680 News - Weekend Business with Mike Eppel "The Olympics - Week 1 Business Review"
8/1/2012CBC News - TV -"CBC winning 2014, 2016 Broadcast rights"
8/1/2012CBC Radio - The World at Six - "CBC winning 2014, 2016 Broadcast rights"
8/1/2012Talk 1010 Radio - The Late Show with Don Landry "Business of the Olympics: Ambush Marketing and CBC winning 2014, 2016 Broadcast rights."
7/31/2012Toronto Star - "London 2012: Porter Airlines forced to remove Facebook message"
7/31/2012Talk 1010 Radio with Jim Richards - "NBC/Twitter/Social Media and the Olympics"
7/28/2012680 News Radio with Mike Eppel "The Business of the Olympics"
7/22/2012Toronto Star - "Nike fighting U.K. Twitter ban"
7/21/2012Team 1040 Vancouver, "The Sport Market with Tom Mayenknecht" - The Business of the Olympics
7/18/2012CBC Radio, "Here and Now" (20 stations) - The Maketing Business Side of the Olympics
7/18/2012Toronto Star - Drug testing: Suspended wheelchair athlete Jeff Adams fights for his reputation
6/30/2012TSNRadio -Bell/CBC pull out of Olympic Broadcast Bid
6/26/2012CBC News (TV) - Bell/CBC pull out of Olympic Broadcast Bid
6/8/2012BNN - Economic, Business impact of Euro 2012. Interview with Jim Gabel, President Adidas Group Canada, Howard Green
6/5/2012Talk 1010 Radio - Branding in Extreme Cases: Labatt threatens to sue Montreal Gazette over Luka Magnotta photo
5/26/2012Toronto Star - "Samurai" hockey war looming
5/15/2012National Post - Golf Town expands U.S. presence with Golfsmith takeover
4/19/2012Toronto Star - 2012 Olympics: 'Brand police‰' set to crack down on reckless tweeting
2/25/2012TSN 1050 Sport Radio
2/8/2012Toronto Star - Sidney Crosby could reap $20M if injuries force retirement
1/31/2012Toronto Star - Questions surround Sarah Burke‰'s lack of medical insurance
12/14/2011Yahoo Canada - Mega brands jostle for prominence after MLSE deal
12/9/11News Talk 1010 - Rogers Bell buy MLSE
12/9/11680 News - Bell Rogers buy MLSE Pt. 1 of 2
12/9/11680 News - Bell Rogers buy MLSE Pt. 2 of 2
11/25/11680 News - Headline News Teacher's/MLSE
11/25/11680 News - Teacher's Fund withdraws sale of MLSE.
11/25/11680 News - Teachers' to keep stake in MLSE after review
11/23/11Talk 1010 Radio - Proposed Markham arena would rival ACC
11/21/11Yahoo! Canada - Wayne Gretzky and MLSE: ‰why do they need Wayne?‰
11/18/11Talk 1010 Radio - with Jim Richards - Wayne Gretzky/MLSE
9/20/11Toronto Star - Leafs‰' new third jersey expected to be hot item
8/9/11Toronto Star - Bikini basketball dribbles into Canada
5/31/11BNN - Interview discussing the NHL Atlanta Thrashers moving to Winnipeg.
4/29/11Canadian Business - Loco for Lulu
3/10/11Toronto Star - Air Canada threat to pull NHL sponsorship could open floodgates
12/3/2010Toronto Star - Poetic ‰wordsmithing‰? Teachers‰' says it has no firm offer‰ for Leafs
12/2/2010Toronto Star - Cable giant‰'s power play a game changer
CBC National News - UFC coming to Toronto: Amanda Lang, CBC senior business reporter reports about the business impact of the UFC coming to Toronto on CBC National News. Keith McIntyre comments about UFC Canada.
1/12/2010CBC Radio -Teddy Katz - Rogers MLSE
1/12/2010BNN -Host Michael Kane talks with Keith McIntyre, K.Mac about the rumour of Roger's Communications purchasing a stake in MLSE
1/12/2010680 News- Mike Eppel
12/10/2009Toronto Star - Devil for Tiger is in the contract detail
12/4/2009Globe and Mail - Crosby Leading the way in the Cyber Age
8/10/2009Globe and Mail - Why the Games Won‰'t Pay Off for Canadian Athletes
7/30/2009Globe and Mail ‰Report on Business - When a Falling Star Crashes into the bottom line
6/24/2009Globe and Mail - Samsung Unveils Olympic Goals
6/24/2009Globe and Mail - Samsung Unveils Olympic Goals
5/18/2009Globe and Mail - The IT Company at Vancouver 2010
2/16/2009Globe and Mail - Bell Canada‰'s Olympian Ambition
2/16/2009Globe and Mail - 300 KMs of Cable and an Olympian Ambition
8/9/2008Globe and Mail - Olympic Advertisers Accentuate the Positive
4/9/2008Globe and Mail - Sponsors Face Fresh Hurdle
10/3/2007Globe and Mail - Scotiabank Scores with the NHL
9/7/2007Sports Business Daily - Attendance Off at First Round of PGA Tour‰Ûªs BMW Championship
9/6/2007Globe and Mail - FedEx Cup Playoffs Failing to Deliver so far
8/10/2007Globe and Mail - Barry Bashing
7/23/2007Globe and Mail - Adidas Aims to Score Market Share
5/9/2007Globe and Mail - Peter Puck Lacing on New Skates for a Comeback
5/5/2007The Star - Leafs Boost Ticket Prices Amid Failure
12/22/2006Globe and Mail - Not a Great Year for Gretzky
12/4/2006Globe and Mail - Milner: Everything Looking up for Alpine Canada
8/31/2006Globe and Mail - Captain Campbell Passes Torch
8/30/2006Globe and Mail - Cassie Campbell Retires from National Team
8/19/2006Globe and Mail - Wilkes Named Director of Marketing for Skate Canada
6/9/2006Globe and Mail - Marketers Eager for World Cup Exposure
5/12/2006Sports Business Daily - Toronto Continues Recent MLS Trend with Expansion Identity
2/27/2006Toronto Star - Klassen to Turn Olympic Medals into Gold
2/25/2006Globe and Mail - How much is that Gold Medal Worth?
2/16/2006Globe and Mail - Gretsky‰'s Still a Marketing Champ for Roots
2/15/2006Globe and Mail - Olympic Sponsors Road Not Always Paved with Gold
2/13/2006Globe and Mail - Olympic Strategy Key to Branding Gold
2/8/2006Globe and Mail - Canada‰'s Best May Reap Vancouver Bonanza
1/12/2006Globe and Mail - Scotiabank Place? Oh, Don't You Mean the Corel Centre
12/23/2005Globe and Mail - On the Slopes, CIBC has its Olympic Dream
12/7/2005Globe and Mail - Jays Lure Aces and Hope to Pitch Fans
11/8/2005Globe and Mail - Globe and Mail
10/5/2005Globe and Mail - After Hitting Rock-Bottom, NHL‰'s Bounce is Higher
8/25/2005Globe and Mail - ‰Circle Tightening‰ Around Armstrong
7/13/2005Canadian Press - Hungry for Hockey, or Icy Reception? NHL Braces for Post-Lockout Fan Fallout
7/1/2005Strategy - RONA in the End Zone
6/22/2005Globe and Mail - Sharapova has Marketing‰'s Magic Touch
5/3/2005Globe and Mail - Staff Tells York to Sue
4/8/2005Globe and Mail - Blue Jays Deliver New Advertising Pitch
3/4/2005Globe and Mail - TD Banknorth gets Naming Rights for Popular Boston Sports Arena
2/25/2005Toronto Star - Royal Bank gives Olympcs backing $110 Million Support Pledge
2/7/2005Globe and Mail - Making TV Rights Pay is Olympic Hurdle
2/3/2005Globe and Mail - Rogers Plays Name Game with SkyDome
12/23/2004Globe and Mail - On the Slopes, CIBC has its Olympic Dream
12/21/2004Toronto Star - Vince Carter
8/24/2004Globe and Mail - Squaring off over Sponsorships (Part 1)
Globe and Mail - Squaring off over Sponsorships (Part 2)
Globe and Mail - Squaring off over Sponsorships (Part 3)
5/31/2004Globe and Mail - Curtain Rising on Iginla's Run as Hockey's Poster Boy
5/17/2004Marketing Magazine - Net Loss (Part 1)
Marketing Magazine - Net Loss (Part 2)
4/28/2004Globe and Mail - Bowman Trades Pucks for Pills
4/9/2004Toronto Star - Olympics have Become a Sham
1/1/2004Marketing Magazine - Green Jackets Equal Greenbacks
11/4/2003Globe and Mail - PR Cloud Hovering Over Masters
8/15/2003Globe and Mail - Sears Awaits Bonanza Over Weir
7/3/2003Globe and Mail - Marketers Jumping on Games Bandwagon
7/3/2003Sports Business Daily - Canadian Marketers, Media Gearing Up For 2012 Olympics
7/3/2003National Post - Agencies, Sponsors Kick-Start Marketing Plans
6/2/2003Globe and Mail - CFL Hopes it‰'s Found Mr. Wright
6/2/2003Globe and Mail - Leafs Could Boost BGM
5/18/2003Globe and Mail - Firms Bet Celebrities Won‰'t Lose Their Cachet
5/15/2003Canadian Press - Weir Joins Elite
4/21/2003Strategy - The Sophisticated Sponsor
4/18/2003Sports Business Daily - Does Masters Win have Weir Ready for More Endors
4/10/2002Globe and Mail - Sports Events do the Sponsor Scamble
4/10/2002Globe and Mail - Labatt Scores in Maclean Saga
2/28/2002National Post - Skaters‰' Gold Medal Estimated Worth $5M
2/27/2002Globe an Mail - Six Athletes, Six Gold: Cereal Boxes Got it Right
2/26/2002Reuters Worldwide - After the Gold, It‰'s the Green for Sale, Pelleti
2/26/2002Globe and Mail - Marketers Mine Gold After Olympics
2/26/2002Ottawa Citizen - Skating Pair to Cash In
2/22/2002Globe and Mail - A gold medal in men’s hockey would do more than restore our nation’s collective pride
1/11/2002Sponsorship Report - Labatt signs three-year deal with Air Canada Grand Prix (Part 1)
Sponsorship Report - Labatt signs three-year deal with Air Canada Grand Prix (Part 2)
1/3/2002Mississauga Business Times - Business of Being Canadian
11/9/2000Globe and Mail - Olympics Still Golden to Marketers
10/9/2000Strategy - Events Going Up in Smoke?
9/11/2000Strategy - Western Hockey Clubs Face Uncertain Future
8/5/2000Marketing Magazine - He Shoots, He Scars
7/31/2000Strategy - Rogers/Jays Deal Could Alter Sponsorship Model
7/17/2000Strategy - Molson Avoiding Backlash Over Habs Sale
3/13/2000Strategy - Get Carter
3/4/2000Marketing Magazine - The Goodwill Game
2/10/2000Globe and Mail - Surin‰'s Nike Mural
3/29/1999Marketing Magazine - Athletic Endorsements with Equity
3/29/1999Marketing Magazine - Wayne
3/15/1999Strategy - Special Report: Sponsorship and Event Marketing
8/10/1992Strategy - K.Mac Nabs Sports Stars
Globe and Mail - Success Can Boost Bank Account
Financial Post - Big Oil May Light Olympic Torch
Globe and Mail - Felicien Tumble will Prove Costly
Globe and Mail - Pepsi and MasterCard do hockey, leave Olympics to Coke and Visa
Globe and Mail - Mazda's Sports Marketing Tack Wins in Long Run
Chill Magazine - Weir Inc. (Part 1)
Chill Magazine - Weir Inc. (Part 2)
Chill Magazine - Weir Inc. (Part 3)
Financial Post - A Sporting Life: CIBC Steps out of Shadows
Sponsorship Report - Doing the Deal (Part 1)
Sponsorship Report - Doing the Deal (Part 2)
Sponsorship Report - Category Clutter
Toronto Star - Bell Rings up 2010 Olympics
Globe and Mail - Sprint for Cash Felicien's Next Hurdle
Globe and Mail - Grateful for Welcome Mat (Part 1)
Globe and Mail - Grateful for Welcome Mat (Part 2)