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The KMAC GROUP brings home the Pep innovation award!
On Sept 24/14, at the Pep Supplier Summit in Cincinnati, KMAC was awarded the 2014 Innovation Award. This award is presented to a supplier based on capability innovation, time and cost efficiencies, responsiveness,...
“It’s Our Time to Lead the World” … Surviving in Canadian Retail.
Is Retail a Good Business Model? Are Brick and Mortar Stores dying? These were some questions posed to leading Canadian retailers at the recent Retail Council of Canada Store 2014 Retail Conference. Recent...
The World Cup of Soccer delivers global competition on and off the “Pitch”
What does it take to win the World Cup of Soccer — on and off the field of play? Do your sponsorship and marketing efforts have what it takes? Let’s find out. On June 12, 2014, all eyes will...Recent Posts
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The KMAC GROUP brings home the Pep innovation award!
On Sept 24/14, at the Pep Supplier Summit in Cincinnati, KMAC was awarded the 2014 Innovation Award. This award is presented to a supplier based on capability innovation, time and […]
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“It’s Our Time to Lead the World” … Surviving in Canadian Retail.
Is Retail a Good Business Model? Are Brick and Mortar Stores dying? These were some questions posed to leading Canadian retailers at the recent Retail Council of Canada Store 2014 […]
-
The World Cup of Soccer delivers global competition on and off the “Pitch”
What does it take to win the World Cup of Soccer — on and off the field of play? Do your sponsorship and marketing efforts have what it takes? Let’s […]
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Sochi 2014: Forget Winners and Losers, Which Brands Really Resonate Now That The Games Are Over?
The 2014 Sochi Winter Olympic games can be remembered as a lot of things, a controversial whirlwind surrounding preparedness, security, gay rights laws and even biased Olympic judging; but we […]
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BMW Group Canada – Driving towards Olympic Gold
Over the next few weeks and as the Olympic Winter Games come to a close, The KMAC GROUP continues to track Olympic sponsor activations demonstrating sponsorship best practices that will help you […]
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Sochi 2014: P&G Wins Again!
Over the next few weeks and as the Olympic Winter Games come to a close, The KMAC GROUP continues to track Olympic sponsor activations demonstrating sponsorship best practices that will help you […]
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Olympic Broadcasting: Making a show of the Olympics
More than 19 million Canadians watched the Opening Ceremony on TV The CBC Olympic app has been downloaded over 1 million times 2.5 million people have streamed more than […]
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Coca-Cola Canada finds balance with sponsorship activation
For the next 3 weeks, The KMAC GROUP will be tracking Olympic sponsor activations demonstrating sponsorship best practices that will help you achieve a positive return on your investment. Each week, we’ll be […]
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Sponsorship Activation: HBC vs Adidas
For the next 6 weeks, The KMAC GROUP will be tracking Olympic sponsor activations demonstrating sponsorship best practices that will help you achieve a positive return on your investment. Each week, we’ll be […]
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The Business of the Olympics
Quick Facts: – 2500+ athletes from 90 countries – $51 Billion est. cost to host the 2014 Games in Sochi – $9 Billion – cost to host the 2010 Olympic […]