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Leadership/Inspiration
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The KMAC GROUP brings home the Pep innovation award!
On Sept 24/14, at the Pep Supplier Summit in Cincinnati, KMAC was awarded the 2014 Innovation Award. This award is presented to a supplier based on capability innovation, time and […]
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The World Cup of Soccer delivers global competition on and off the “Pitch”
What does it take to win the World Cup of Soccer — on and off the field of play? Do your sponsorship and marketing efforts have what it takes? Let’s […]
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Sochi 2014: Forget Winners and Losers, Which Brands Really Resonate Now That The Games Are Over?
The 2014 Sochi Winter Olympic games can be remembered as a lot of things, a controversial whirlwind surrounding preparedness, security, gay rights laws and even biased Olympic judging; but we […]
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Sochi 2014: P&G Wins Again!
Over the next few weeks and as the Olympic Winter Games come to a close, The KMAC GROUP continues to track Olympic sponsor activations demonstrating sponsorship best practices that will help you […]
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The Last Word: Who really stood out in 2012?
Most of us can agree that if you haven’t seen a Thank You Mom commercial on television, an in-store display at a retailer, or some sort of online tidbit of […]
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The Last Word: Mentorship, Advocacy, Community – a talk with Adam Van Koeverden about reaching the podium at the Olympics and in Life.
This year McMaster celebrates its 125th year as a world-class institution of higher learning. The university was founded by one of Canada’s most successful entrepreneurs of the 19th century, Senator […]
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London 2012 Paralympic Games
The world’s best Paralympians are in final preparation and ready to take the stage for The London 2012 Paralympic Games (scheduled August 29 – Sept 9, 2012) as the Paralympic […]
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Sponsor Profile: Procter & Gamble
Sponsor Profile: Procter & Gamble Quick Profile Sponsor: Procter & Gamble (P&G) Brand Promise: Touching Lives, Improving Life. Inspired by Purpose. Olympic Exclusive: Personal Care (Health & Beauty), Household […]
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Digital Buzz At The Olympics
Olympics Digitized! Beyond the sport venues, another competition of Olympic proportions is unfolding. That competition is Social Media: Facebook, Twitter, YouTube. Social Media is proving to be a worthy competitor […]
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Sponsor Profile: Canadian Olympic Sponsors
Quick Profile The Canadian Olympic Committee (COC) leads the achievement of the Canadian Olympic Team’s podium success and advances Olympic values in Canada. Independent and predominantly privately funded, the Canadian […]